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Case study · WhatsApp pipeline · zero missed leads

One-tap lead capture, from website to chat

Nobody fills in contact forms on a phone. So we replaced ours with the lowest-friction path possible: one tap, straight into a conversation.

Problem

Forms got visits, not messages

Visitors browsed, then bounced. A form with three fields felt like homework on mobile — and every day of delay in replying halved the chance of a real conversation.

Solution

Meet customers where they already chat

  • One-tap WhatsApp buttons with pre-filled opening messages
  • Scannable QR code for print, invoices and shop counters
  • Sticky contact card on every section of the site
  • Bot demo and quote flow as backup paths for researchers

Technology

Deep links + edge hosting

  • wa.me deep links with context-aware pre-filled text
  • Downloadable QR asset generated for offline use
  • Edge-hosted pages loading in under a second worldwide
  • Every entry point tracked back to a conversation

Result

Conversations in minutes, not days

1 tapfrom visit to conversation
Hourstypical first-reply time
24/7capture via bot backup